Crafting an effective outreach and marketing plan for your apartment community necessitates meticulous consideration of branding, community identity, target demographics, and budgetary constraints.In our “Outreach for Smarties” class, we explore a range of...
In the world of apartment leasing, making your vacancies stand out is essential for attracting potential residents. While a fully staged apartment model can have a significant impact on your leasing marketing efforts, it might not always be feasible due to property...
Hello, fellow property professionals and residents in the MultiFamily-family,After hearing another distressing story of someone in our community who fell victim to assault while on a tour, I am reminded once again of the critical importance of putting safety...
Inspiring words shared from Jesse Cole about the motivating words his dad used to share at Jesse’s little league games. Fast forward to now, Jesse Cole and team have been swinging for the fences ever since.I found this story and many others so impactful in Jesse’s...
Closing the sale is a crucial moment for leasing professionals. It can be the difference between sealing the deal and losing a potential tenant. In this blog post, we will explore six effective sales closing techniques that leasing professionals can utilize to...
In the competitive market of apartment rentals, follow-up with prospective residents is a crucial component for success. Studies have shown that consumers often require multiple contacts, ranging from 8 to 12, before making a final decision. Recognizing this, Smart...