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A Fresh New Start For Smart
After over 15 years as a brick and mortar business, it was time for a fresh start. The way we engage with our clients and each other has changed. We now heavily rely on technology, while also encouraging in-person interactions. Our teams often meet clients at their...
PRESS RELEASE: Smart Goes Remote!
Smart Apartment Solutions is excited to announce a long-awaited and smart evolution: the transition to a Smart remote business model. After two years of careful planning and dedication to upholding our mission of embracing innovation, we are taking the next step in...
Boosting Email Engagement: The GIF Revolution in Digital Newsletters
Did you know that you can insert gifs into your emails and digital newsletters? We understand that video is a powerful tool for brand exposure, but it's not always inbox-friendly. Large video files can sometimes be too much for email recipients or even trigger spam...
Celebrity Through GIFs: How Smart Chick Megan Took Over Social Media
This past summer, during a national conference attended by over 10,000 industry colleagues, a salesperson from a well-known brand approached me while I was engrossed in conversation at our trade show booth. She casually mentioned having come across a sticker featuring...
Empowering Education with GIFs: How Smart Utilizes Microlearning for Maximum Impact
One of the most successful ways Smart has used GIFs is for micro-learning. Imagine being able to record a simple 30-second task and share it with a wide audience in an easily accessible manner. In the spring of 2020, Smart's team member, Megan, found herself in need...
GIPHY Views Soar: The Art of Crafting Viral GIFs and Repurposing Content
I was in utter shock as I stared at my phone screen, seeing that magical number: 15 million views. It had been a few days since I last checked the account, and I hadn't uploaded any new GIFs, certainly not with the same fervor as the previous month. In just four...
From GIFs to Glory: How Smart Apartment Solutions Mastered Branding with Animated Stickers
In 2021, I made a commitment to enhance Smart Apartment Solutions and Smart Chick Megan’s social media presence as a company. We began to focus more on the stories featured on Instagram and facebook and engaging more in the comments on our posts. Early on, I became...
Unlocking Engagement: How GIFs are Revolutionizing Brand Visibility and Marketing
Marketing experts recognize the power of video, and let's revisit why it's so crucial. In 2022, video accounted for 82% of global internet traffic, with 86% of marketing firms reporting it as their top sales converter. Now, let's shift our focus to animated images,...
Smart Goes Remote! Our Story About Our Path To Remote!
Smart Apartment Solutions' decision to transition to a remote business model was a carefully considered journey, not an overnight decision. In 2020, like many others worldwide, Smart faced significant changes due to the pandemic. Our bustling office gradually grew...
The Transformative Art of Empathetic Listening for Property Professionals
In a world marked by complexities, empathy is the balm to emotional suffering. Amidst the challenges of anxiety and depression, each of us can offer solace. As Josephine Billings wisely notes, “To the world, you may be one person, but to one person, you may be the world.”
